Ivee Cosmetics
Ivee Cosmetics
Google Ads and SEO for a beauty and cosmetics brand selling online.
The story
The brief
Beauty is one of the most competitive categories online. Ivee Cosmetics wanted to reach shoppers searching for their products and to make every advertising dollar easier to justify.
Our approach
We started with the product feed, because good Shopping ads depend on clear titles, images and attributes. Campaigns were then grouped by category and priority so the budget follows the products that matter most.
For SEO, we rewrote product and category content around what customers search for, improved internal links and set up ecommerce tracking so revenue can be read directly in the reports.
What we delivered
- Shopping, search and Performance Max campaigns
- Product feed optimization
- SEO for product and category pages
- Revenue and return on ad spend reporting
Key highlights
- Product feed cleaned and optimized for Shopping ads
- Campaigns organized by product category and margin
- Product and category pages optimized for search
- Ecommerce tracking for revenue and return on ad spend
Gallery
A closer look
